The Crown Story

It all started back in 1967. From tiny spark ignited by our visionary leader Mr. Mahinder Pal Ji, the DRRK Group came into being. Who could have guessed that over the years we will turn out to be one of the leading Rice Manufacturers and Exporters of the nation?

Hard work indeed pays off and with our relentless dedication we are sowing the seeds of success as we cross another milestone by reaching turnover of around US $75 million. With the planned expansion in the domestic markets & increased thrust in the overseas markets we are targeting a robust turnover of US $200 million from Basmati Rice business by 2020.

Working towards a goal driven by our sense of responsibility towards our customers, we came up with one of the most exquisite Basmati ever produced in our rice mills in Amritsar (PB), India. The Crown Basmati Rice is now being exported to 15 countries globally and is counted among one of the top rice brands that excels not only in looks and taste, but also in aroma and quality.

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